The Concert for Bangladesh was the first benefit concert of its kind in that it brought together an extraordinary assemblage of major artists collaborating for a common humanitarian cause-setting the precedent that music could be used to serve a higher purpose. The concert sold out Madison Square Garden and has helped to generate millions for UNICEF and raised awareness for the organization around the world, as well as among other musicians and their fans. It is acknowledged as the inspiration and the forerunner to the major global fundraising events of recent years. To quote the United Nations Secretary General Kofi Annan, "George and his friends were pioneers." All artists' royalties from the sales of the DVD will go to UNICEF.