My Name is Bruce is a cross between a horror movie and a comedy. Bruce Campbell (himself) is a somewhat sleazy B movie actor living in a trailer. He is beloved by a group of cult devotees of his movies, which are low-budget horror films. In these horror films, Campbell has played a hero named Ashley J. Williams, or “Ash.” A local fanboy named Jeff (Taylor Sharpe) is so divorced from reality that he mistakes the actor Bruce for his character Ash, and kidnaps him to get him to destroy an actual monster that has been unleashed on the world. The monster is Quan-Di (Jamie Peck), the Chinese God of Bean Curd, and he is very, very angry. Bruce discovers that he needs to sober up, stop fooling around, and truly save the world from this demonic presence.